India’s leading global Airline, AIR INDIA unveiled a signature track ‘India Takes Flight’, reflecting the sound of a bold, vibrant and confident India. This music is a collaboration with musician Shankar Mahadevan, renowned percussionist and composer Taufiq Qureshi, lyricist and writer Prasoon Joshi and London’s Royal Philharmonic Orchestra.
The track embodies Raga Yaman, a timeless Indian classical rage known to effortlessly captivate the hearts and minds of audiences. Air India also onboarded Royal Philharmonic Orchestra with a vision to create a global symphony that resonated across cultures as a warm invitation to India.
Air India has started the rollout of its new global brand identity across guest touchpoints, launched a new consumer-facing website and mobile app, unveiled a new collection of uniforms for cabin and cockpit crew designed by celebrity, Manish Malhotra.
