For the third consecutive year, Approach Bollywood, the leading Bollywood & Entertainment platform, newswire, and app, has launched its much-anticipated digital campaign, ‘Holi Kab Hai, Kab Hai Holi’, ahead of Holi 2025. This innovative campaign blends Bollywood nostalgia with humor while delivering a crucial social message on Don’t Drink & Drive.
A venture of the award-winning Approach Entertainment Group, Approach Bollywood has successfully positioned itself as a comprehensive Bollywood & Entertainment platform, newswire, and app, offering in-depth coverage of the business side of films, TV, OTT, and the entertainment industry. The ‘Holi Kab Hai, Kab Hai Holi’ campaign, now in its third edition, will roll out across social media platforms, reinforcing its unique mix of entertainment and social responsibility.
The campaign features iconic Bollywood characters like Gabbar, Sambha, Veeru, and Basanti from the legendary film Sholay, reimagined in light-hearted yet impactful scenarios. In one of the witty ads, Gabbar’s iconic dialogue, ‘Holi Kab Hai, Kab Hai Holi’, sparks a humorous exchange with Sambha, setting the tone for the campaign’s blend of nostalgia and fun. In one advertisement, Gabbar persistently quizzes Sambha about the date of Holi, sparking a series of humorous exchanges. Gabbar quips, “I’m sitting here with nothing to do, thinking of opening a water gun shop for Holi.” This campaign taps into Bollywood’s cultural charm while weaving in a meaningful social message.
In another ad, Gabbar asks Sambha, “Holi kab hai, kab hai Holi?” to which Sambha snaps back, “Sardar, you keep asking the same thing—are we raiding the village again?” Gabbar, however, surprises him with, “No raids this time. I just want to throw a Holi party.”
Under the “Holi Kab Hai, Kab Hai Holi” campaign, Approach Bollywood embeds a vital social message. In a digital ad slated for release three days before Holi, Veeru warns Basanti, “Don’t dance in front of these dogs—they get rowdy after drinking.” Through this light-hearted yet pointed scenario. Approach Bollywood seamlessly incorporates the “Don’t Drink and Drive” message, blending entertainment with a call for social responsibility.
The campaign also collaborates with influencers to amplify its reach, embedding the “Don’t Drink & Drive” theme through clever dialogues and captivating scenes. Backed by the prominent spiritual organization Go Spiritual, this initiative strikes a balance between fun and purpose, delivering its message with impact.
With operations in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Kolkata, Hyderabad, and Chandigarh, Approach Entertainment Group continues to be a trailblazer in the entertainment, media, and communications landscape.
