Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer experience and strengthened brand connections in unprecedented ways.
The landscape of music festivals has dramatically evolved over the past decade. As key players in the Live Music Festivals industry with path breaking intellectual properties like ‘Sunburn’, Asia’s largest dance music festival and ‘Bollyboom’, India’s go-to destination for Bollywood Dance Music, we’ve witnessed firsthand how digital innovations have redefined not just the organization of these events, but more importantly, how they connect with our audiences. Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer experience and strengthened brand connections in unprecedented ways.
Social media platforms like Instagram, Facebook, and Twitter are no longer just channels for promotion—they are powerful tools for building a festival’s brand and connecting with our audiences on a personal level.
Digital ticketing systems have revolutionized the way consumers engage with our music festivals from the very first touch-point. Real-time sales, secure transactions, and global reach have become the norm, offering a seamless and convenient experience for attendees.
Universal Music Group (UMG) has been a leader in the growing wellness music
