Mirchi, the leading city-centric music and entertainment company in India, joined forces with Radio City, the country’s top FM radio station, to commemorate the remarkable 20th anniversary of radio broadcasting in Delhi. In a groundbreaking collaboration, the two stations produced a unique radio program called #20saalbemisaal, which celebrated the evolution of radio as a dynamic and influential medium.
The #20saalbemisaal show featured renowned Mirchi RJs Naved and Sayema, along with Radio City RJ Ginnie, as co-hosts.
Taking listeners on a nostalgic journey, they explored radio’s deep-rooted connection with audiences in the pre-digital era, sharing personal experiences, industry anecdotes, and impactful campaigns.
The passionate RJs shed light on radio’s transformative journey as an entertainment medium, emphasizing the crucial role played by radio jocks in shaping its future. To add to the celebration, Mirchi welcomed the Radio City team to their studio for a joyous gathering.
Expressing his excitement about the 20-year milestone, Kamal Jethva, Business Director – ENIL, Mirchi, stated,
“We are thrilled to witness this momentous occasion of Mirchi and Radio City’s remarkable 20-year journey in radio broadcasting in Delhi. This celebration signifies the harmonious collaboration between our platforms and highlights the profound impact and lasting resonance of radio as a medium. It reaffirms the enduring power of radio to connect, entertain, and inform, and we are humbled by the unwavering love and support of our listeners.”
Kartik Kalla, Chief Creative Officer of Radio City, shared the sentiment, saying,
“We feel ecstatic and nostalgic about celebrating 20 years of Radio City and Mirchi in radio broadcasting in Delhi. It is a proud moment for us to mark two decades of entertaining listeners and positively contributing to their lives. The coming together of two leading FM radio stations to celebrate this momentous occasion showcases the harmony among players within the radio industry and underscores the success of the medium. Our talented RJs from both stations created magic on-air through the #20saalbemisaal show, allowing listeners to relive the old days. As we move forward, Radio City will continue to provide top-notch infotainment to our audiences through content innovation, groovy music, campaigns, podcasts, and more in the years to come.”
