Universal Music India, a division of Universal Music Group, has announced the launch of Vedam Records. Vedam Records aspires to bring benefits of authentic wellness music from India to the world.
The label’s releases will be rooted in the Indian Vedic Wellness Systems (IVWS) and categorized into five areas: Yoga, Meditation, Focus, Sleep, and Chakra Balancing. Drawing inspiration from the Samaveda, one of India’s sacred texts, the music channels ancient melodies and chants used for thousands of years to promote mental wellness and balance.
Vedam Records has collaborated with acclaimed Indian composer, U.N. good will ambassador, and three-time Grammy winner Ricky Kej who brings his unparalleled musical expertise and his knowledge of Indian wellness practices.
Ricky, whose work has been celebrated worldwide for its ability to bridge cultural divides and elevate consciousness, will work closely with Vedam Records to help ensure the highest standards of artistic excellence and solidifying the label’s position at the forefront of this emerging musical category.
Vedam Records was launched to pioneer a new era in the wellness music category through blending the ancient wisdom of India with modern musical compositions to create sounds designed to benefit listeners’ health and wellbeing. Vedam Records offers a unique fusion of tradition and musical innovation that will resonate with audiences globally.
Break Of Dawn is available on all streaming platforms worldwide. The first video of the title track Break Of Dawn has been released on the official Youtube channel of Vedam records.
Universal Music India has been a leader in the growing wellness music industry.
