Virgin Music Group (VMG), the world’s leading partner to independent artists, labels, and entrepreneurs, is pleased to announce a strategic partnership with V Creations, a powerhouse in South Indian cinema with over three decades of experience. This
collaboration will leverage Virgin Music Group’s extensive global distribution network to expand the reach of V Creations’ vast music catalogue, which includes some of regional cinema’s most iconic film soundtracks from across India and South Asia.
With an impressive legacy of over 40 critically acclaimed and commercially successful films, V Creations has played a pivotal role in shaping South-Indian cinema. The production house also boasts a strong digital presence and loyal fanbase.
V Creations is currently celebrating the 20th anniversary of the cult classic ‘Sachien’ and is set to re-release the film this summer. Starring Vijay, Genelia D’Souza, Bipasha Basu, and Vadivelu, the film remains beloved by fans, thanks in part to its timeless music composed by the legendary Devi Sri Prasad (DSP). In line with the 20-year celebrations, V Creations and VMG have released HD versions of Sachien’s video songs – ‘Kanmoodi Thirakumbothu’ and ‘Vaadi Vaadi.’ Performed by actor Vijay himself, these songs continue to trend on YouTube Music, two decades after their release, underscoring the enduring appeal of its impact on regional music culture.
In addition, VMG will collaborate with Kalaipuli International Audios, which owns the rights to nearly all of V Creations’ film soundtracks to distribute their content globally, which will further enable these enduring songs to reach larger and more diverse audiences across the globe. By combining V Creations and Kalaipuli International Audios’ deep-rooted expertise in regional cinema with VMG’s cutting-edge distribution capabilities and global reach, this collaboration will drive regional Indian music consumption and expand its global footprint.
