Universal Music Group (UMG) has recently announced it has entered into an agreement to purchase the catalogue of UK-based South Asian record label, Oriental Star Agencies (OSA) – comprising of numerous songs, concert and video recordings, featuring various legendary Pakistani and Indian artists.
OSA Ltd is a UK-based label with strong local and international ties and a unique history. Founded by Muhammad Ayyub and his brothers, who moved from Pakistan to the West Midlands in the mid-60s.
The acquisition by UMG will complement their current service offering and will help drive momentum for the South Asian music market.
