Multi-award-winning Indian-American songwriter Savan Kotecha has teamed up with Universal Music India, Republic Records, and Represent to launch a game-changing initiative set to redefine India’s pop music scene. This groundbreaking collaboration will spearhead the largest nationwide talent hunt to discover and develop India’s first globally positioned boy band, aiming to captivate audiences across the country and beyond.
Savan Kotecha, a 17-time Grammy nominee, Oscar & Golden Globe nominee, and the recipient of multiple Billboard Music Awards, BMI Awards, and ASCAP Awards is known for crafting chart-topping hits for Ariana Grande, The Weeknd, One Direction, Justin Bieber, and more. His vision extends to cultivating a thriving teen pop economy in India.
With a dynamic blend of A&R expertise, strategic marketing and a teen pop approach, this collaboration marks a bold step toward developing India’s next generation of pop superstars. Reflecting on his mission, Savan Kotecha shares, “For too long, Indian youth have looked outside for their pop and teen idols. Boy bands from around the world have shaped entire generations, and now, it’s India’s turn. We want to create a group that represents India’s diversity, dreams, and aspirations while igniting an unprecedented wave of fandom and paving the way for the Indian Teen Pop economy.
