RADIO

Sizzle with Cool Vibes: Sprite Teams Up with Red FM’s Iconic RJ’s to Embody the ‘Thand Rakh’ Philosophy

Get ready for a groundbreaking collaboration that’s making waves! The immensely popular 93.5 Red FM, known for its entertaining radio shows, has joined hands with Sprite, a well-loved brand from Coca-Cola India Pvt Ltd. Their innovative campaign, titled ‘Thand Rakh – Joke in A Bottle,’ is all about helping you stay cool and refreshed with Sprite’s signature ‘Thand Rakh’ messaging.
This creative initiative features Red FM’s top-notch radio jockeys, including the iconic RJ Raunac (Bauaa), RJ Raj (Bakra), and RJ Parveen (Murga), representing diverse regions like HSM, APT, and WB. Together, they’ve seamlessly integrated Sprite’s message into their witty on-air conversations, addressing those relatable moments when things get heated – whether it’s a mental challenge or a physical one.
To add more flair, they’ve even crafted a library of over 100 regional jokes that perfectly align with daily instances of “heat.” And don’t think they stopped there – these segments are broadcasted daily, so whenever you’re feeling the heat, Red FM’s charismatic RJs will remind you to keep your cool with a delightful sip of Sprite. But it doesn’t end with radio – these amusing pranks are making their way to the Red FM Podcast and other popular music and audio platforms.
And hold on, there’s more! Red FM and Sprite have unleashed the ‘PJ challenge,’ a social Intellectual Property (IP) that invites listeners to share their most entertainingly lame jokes in audio or video format through WhatsApp. It’s time to embrace the coolness and laughter!

 

Speaking on the collaboration, Nisha Narayanan, Director & COO, RED FM & Magic FM, said, “At Red FM, we believe collaborations to be the only way forward to achieving monumental success. Therefore, our collaboration with Sprite for their ‘Thand Rakh Joke in a Bottle’ campaign is paradigmatic of our trust in partnerships. Moving forth, we anticipate more collaborative opportunities in the future, with the aim of reinforcing brand trust and also getting significantly higher visibility.”

Tish Condeno, Senior Category Director, Sparkling Flavors, India & Southwest Asia, The Coca-Cola Company said, “We are thrilled to partner with Red FM on this iconic and innovative collaboration. The RJs are amazing and it is very entertaining to see them combine their tact of crowd-pleasing with Sprite’s ‘Thand Rakh’ philosophy in a light and refreshing way. Our aim is to bring moments of laughter and joy to our consumers, encouraging everyone to stay cool and composed in moments of heat in both faces of challenges.”

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