Arijit Singh, one of India’s most popular and heartfelt musicians, ended his “One Night Only India Tour” on March 18 in Delhi. The tour began on November 26th of last year in Mumbai, India, and continued on to Hyderabad, Kolkata, and Bangalore before ending last weekend in Delhi. More than 50,000 fans from five cities came together to celebrate Arijit Singh’s musical bliss with curated food and drink experiences at the concert.
Leading entertainment platform Paytm Insider curated and promoted this tour alongside partners Swiggy SteppinOut (Mumbai), Nodwin Gaming (Delhi), Swiggy (Hyderabad, Kolkata, and Bangalore), and Hyperlink Brand Solutions (production).
Fans could choose their seats and purchase tickets in Diamond, Platinum, Gold, Silver, and Bronze tiers, with prices ranging from Rs3,000 to Rs1,00,000 (not including food and beverage). Brands like Tuborg Zero bottled water, HSBC, John Jacobs, Pulse Candy, Mother’s Recipe, Paytm se UPI, and many more collaborated on the ‘One Night Only’ Tour to provide unique opportunities for their most devoted customers and fans to interact with their products and services in exciting ways.
Arijit, the singing sensation, proved once again on his first tour of India in three years that he is one of the best live performers in the country. Arijit Singh’s concerts always featured the ideal blend of upbeat dance numbers and heartfelt ballads.
Playback singing’s demigod performed medleys of hits and fan favorites like “Hawayein,” “Muskurane ki wajah tum ho,” “Kesariya,” and the recent “Jhoome Jo Pathaan” from “Pathaan,” to enthusiastic applause and cheers from the audience. He also played acoustic piano for a while, setting a dreamlike and indelible tone.
He was a genuinely nice guy who made an effort to connect with and entertain his devoted audience at every performance.
Varun Khare, Business Head, Paytm Insider, said,
“Very few artists globally have a repertoire of songs that is so rich and varied that it allows for their fans to experience a multitude of emotions, live at the concert. Arijit’s performance was effortless and passionate as he belted out melodies for almost 4 hours straight in every city on tour. Each show had a localized segment that featured Arijit singing local songs in addition to his existing set, thus enhancing his connect with the audience.
These are the kind of moments that we work to curate and create with the help of the artist and ofcourse our partners Hyperlink Brand Solutions who produced the event & the amazing brands that support us. We, at Paytm Insider, strive to create premium concert experiences for all our guests and to be able to produce 5 amazing shows, we needed an A-team that ensured an unforgettable curated consumer experience every step of the way, whether it was multi-category seating layouts, F&B experiences, planned parking or perfectly designed e-guides that had details of what to expect across every aspect of the concert. True to its name, we certainly hope that both Paytm Insider and Arijit Singh were able to create one memorable night in each city on this Tour.”