Supported globally by Universal Music Group, the new label will redefine Brand Badshah and collaborate with new exciting artists across multiple genres
Badshah – the global musical superstar artist, launched his own music label today titled Pentertainment 0075 – an amalgamation of the power of Pen and Entertainment – a hat-tip to the artistry and the sheer joy his music has brought to listeners over the years all over the world. The label will be supported by Badshah’s long standing partner Universal Music India, a Universal Music Group company.
Badshah’s move to start his own independent label comes after a hugely successful run across various major labels. He has a long track record of delivering hits across a variety of genres and formats such as film and I-pop, and this marks the artist’s first foray into launching his own label.
The label will focus on new music and the aim will be to collaborate with new upcoming artists from around the world. While Pentertainment 0075 will initially focus on hip-hop artists given Badshah’s success in the genre, the label will work with artists across all genres.
