Joji George Appointed As The New CEO of Perpect Live

Percept Live has appointed Joji George as its Chief Executive Officer (CEO) with effect from March 15, 2023

A wholly owned subsidiary of Percept Limited, Percept Live provides immersive, entertaining, and experiential platforms that allow brands to engage with millions of consumers and increase their overall brand impact and experience via live and online media.

At present, Percept Live provides Live and Hybrid services for six IPs to a global audience including:


A leading EDM festival in Asia with a range of lifestyle experiences, including Merchandise, Hospitality, Education, Real Estate, Clubs, NFTs, Cafes, and Beverages


An exciting blend of music, dance, and entertainment at the world’s first and largest Bollywood Dance Music Festival

EPL (Eat Play Love)

It’s a family-friendly multi-cultural festival of food, music, and art


This exclusive Adventure Music Festival focuses on storytelling through a vibrant and diverse platform of music and art

IMS (India Model Search)

An open platform for fashion models to find their dream jobs, providing equal opportunity to all

XCC (Xtreme Combat Championship)

The event features multi-gender fights across various categories in addition to food, fashion and music experiences

As CEO, Joji George will be responsible for leading the Vision and Strategic direction of Percept Live encompassing R&D, charting global market trends to ascertain new business and brand extension opportunities, monetization of all the Percept Live IPs, exploring opportunities for synergy with other brands, managing the P&L, profitability, enhancing revenue both organically and inorganically, sourcing new areas, brand extensions and plotting the roadmap for each unique IP across India and overseas. He will work closely with the CXOs of the various business units across the Percept Group to herald the next growth phase for all the IPs under the Percept Live umbrella.

Throughout his career graph, Joji has excelled in all areas of Digital, Live Media, Exhibitions, Entertainment, Branding, Art, Radio, Music and Sports. Working on turnarounds and transforming companies across South East Asia and South Asia has been a big part of his career.

Aside from working closely with government and statutory bodies, he has also conceptualized and managed an entrepreneurial project that raised seed capital from marquee investors to build a B2B exhibition brand and managed multiple M&A opportunities to grow organically.

In addition to joining Percept Live, Joji was the Co-Founder of, the largest and most influential platform for human connection and celebrity commerce in India. Prior to this he worked as Vice President at Beacon Advisory, as Managing Director for UBM (now Informa), and as EVP for The Global Brand Forum, Singapore.

ASTRO (Astro All Asia Networks Plc), Malaysia, Yahoo! Asia, Singapore, MTV Asia, Singapore and SONY MUSIC ENTERTAINMENT, India, are some of the leading global media organizations he has worked with.

Previously, Joji had served as CEO of Percept Sports & Entertainment, where he formed and consolidated the Talent Management division, launched new businesses and built IPs in the sports and entertainment industry.

Joji has developed many innovative concepts and identified many opportunities to create valuable IP in the Media & Entertainment domain over the past two decades.

Let’s see what he has to say regarding his appointment as a CEO for Percept Live,

“Having worked with leading entertainment and media brands across Asia, I am excited about working with India’s leading EMC conglomerate that has transformed thousands of brands by offering unique “Integrated Marketing Solutions” and spearheaded the Intellectual Property space by creating an iconic global IP like Sunburn. My aim is to make Percept Live a highly dynamic, and progressive company, both with consumers and brands across demographics and psychographics, connecting our live and digital platforms to create memorable experiences that help brands connect stronger with their customers. Sunburn is a stunning example of how a simple idea transformed music tourism in India and emerged as Asia’s largest Live Media Asset. I am excited to merge my experience with global brands and reinvent the Sunburn learning curve to expand five more stellar IPs from the Percept Live stable, to offer a bespoke experience to brands and consumers, and create immense value for our investors.”

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