Percept Live unveils ‘Bollyboom’s Biggest Holi Party with Guru Randhawa’

India, 13 February 2023 – Percept Live has unveiled its plans for the seventh edition of the ‘Bollyboom Holi Celebrations 2023’ with the announcement of the ‘Bollyboom’s Biggest Holi Party’ event with Guru Randhawa. The Bollywood musical extravaganza will be hosted at the YMCA Club in Ahmedabad on March 8, 2023 and feature a 5-hour long entertainment extravaganza.

Guru Randhawa is a multi-talented singer, songwriter and music composer famous for his Bollywood, Punjabi, Bhangra and Indi-pop music styles. He is known for his hit numbers like “High Rated Gabru”, “Suit suit”, “Patola”, “Ban Ja Tu Meri Rani”, “Ishare Tere”, “Slowly, slowly” and “Lahore”. In 2018 Guru Randhawa successfully collaborated with Bollyboom for the ‘High Rated Gabru tour’ across 7 cities in India, followed by a sold-out overseas show in Kuala Lumpur, Malaysia, and a 15 city pan India tour in 2019.

The eagerly awaited ‘Bollyboom Biggest Holi Party of the Year 2023’ in Ahmedabad is expected to witness over 10,000 attendees. A fabulous multi-colored mix of SFX colors and Laser Shows will commemorate the Bollyboom Holi Festivities. Live percussionists and other talented live acts will add color and sparkle to usher in the festive mood. A dash of AI managed Eco-Friendly Organic Colors, state-of-the-art Technicals, AV, Stage Set and Design will offer fans a dazzling Entertainment experience.

Said Guru Randhawa“I am super excited and really charged for my performance at the Bollyboom Holi Celebrations. It’s a surreal feeling for an artist to perform live for his fans and there’s no better occasion than Holi to welcome the season of hope and happiness. Looking forward to a rocking show with Bollyboom and grooving with my fans in Ahmedabad.” 

Anant Srivastava, COO, Bollyboom India Private Limited said, “We are excited to announce our very first Bollyboom Biggest Holi Party of the Year show in Ahmedabad with none other than the dynamic and super talented artist Guru Randhawa. Fans can look forward to an amazing world class entertainment experience with foot-tapping music, state-of-the-art technology, SFX and a bespoke F&B experience to usher in the Festival of Colors with their family and friends.” 

The Bollyboom Biggest Holi Party of the Year is sponsored by Magic Moments Music Studio. Event Partners are Enrise Publicity and Tathastu Productions. Ticketing Partner is Bookmyshow.com and tickets for the event are live on BookMyShow.com

Fans can also reach out to us on our social media pages @Bollyboomindia (fb) (insta) (Twitter) and follow us for more information and regular updates.


‘Bollyboom’, a Percept Intellectual Property, is the world’s first and biggest Bollywood Dance Music IP, offering a scintillating blend of music, dance and entertainment. Bollywood music has been an intrinsic part of every Indian and combined with a large than life production, infusion of dance music and incredible SFX, Bollyboom provides a completely new twist to this genre of popular music to create a unique live entertainment experience for Bollywood music fans across the globe.

Bollyboom offers a blend of Trance, House, Hip Hop, Electro Funk, Synthetic, Pop, Club Music, Techno, Trance, Hardstyle, Sufi and Dubstep music. The concerts belt out popular Bollywood numbers combined with visually mesmerizing SFX and state-of-the-art technology, thereby enhancing the entire musical experience. Bollyboom has been seen in multiple on-ground variants across India such as Arenas, Club Nights, Mini Arenas and Pop Up Parties, and the Bollyboom@Home digital format. Bollyboom also took over popular traditional Indian festivals such as Holi, Valentines Day, Baisakhi, Friendship Day, Christmas and New Years Eve with popular Bollywood music to become the only brand to offer a unique revived festival experience.

Bollyboom is a Percept Intellectual Property. Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 200 people and 28 offices across India and Middle East.


Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space. Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders.  IPs owned by Percept Live include Sunburn, Bollyboom, EPL (Eat Play Love), Windsong, IMS (India Model Search) and XCC (Xtreme Combat Championship).

Percept Live is a Percept company. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.

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