TikTok has confirmed it will be closing down TikTok Music worldwide on November 28.
It was widely seen as a potential ‘Spotify killer’ – a subscription streaming music platform from TikTok, the world’s largest short-form video service. That will mean the end of a TikTok Music service in the five regions in which the app is currently live: Indonesia, Brazil, Australia, Singapore and Mexico.
TikTok says it will now be focusing its resources on its ‘Add To Music App’ feature, which enables TikTok users to save music tracks they discover on the video platform to playlists on their preferred music audio streaming service. Sources within TikTok suggest that the closure of TikTok Music has partly been informed by the company’s strategy of partnering with external music streaming platforms like Spotify and Apple Music, to drive consumption on these platforms rather than directly competing with them.
